SoWhatHQ watches every competitor and fires back a sourced, no-BS brief: what changed, why it matters, and the move to make. Set up in an afternoon — priced for humans, not enterprises.
No analyst. No setup project. No per-seat math. One afternoon.
Paste a URL. We auto-hunt their pricing, changelog, careers, and reviews — so you don't have to lift a finger.
We check on a schedule and catch every meaningful move — with a before/after receipt for every single one.
A weekly brief — in-app and in Slack — telling you what changed, why it matters, and the exact move to make.
Three things the noisy AI monitors and the $100k enterprise suites just don't do.
Every item ends in a move you can actually make — a battlecard line, an objection response — not just “here's what changed.”
Every claim cites the exact change that triggered it — source URL, timestamp, before/after. Receipts on everything.
Tell us your positioning once. We sharpen every brief to your story — and keep it in one living place as the market shifts.
Crayon, Klue, Kompyte cost $15–100k/yr and need a full-time analyst.
The new wave of AI “competitor feeds” just hand you more noise.
SoWhatHQ hands you the so-what — flat pricing, no per-seat tax, no per-competitor tax, no sales call.