Pricing

Flat pricing.
Unlimited viewers. No surprises.

No per-seat tax. No per-competitor tax. No β€œcontact sales.” Pick a plan, get your first so-what by tomorrow, cancel anytime.

πŸŽ‰ 2 months free
Free
$0/mo
Free forever
For getting your first so-what by tomorrow.
  • Up to 3 competitors
  • Weekly so-what brief
  • Pricing-page monitoring
  • In-app inbox Β· unlimited viewers
Start free
πŸ”₯ MOST POPULAR
Pro
$200/mo
Billed monthly
For a PMM team that refuses to get blindsided.
  • Up to 10 competitors
  • All source types (pricing, changelog, careers, reviews, funding)
  • Slack & Teams delivery
  • Positioning-aware recommendations
  • Unlimited internal viewers
Start free trial β†’
Business
$800/mo
Billed monthly
For watching the entire competitive field.
  • Unlimited competitors
  • Living messaging workspace (v2)
  • Battlecard export
  • Priority support & onboarding
Talk to us
Compare plans

Every feature, side by side.

FeaturesFree$0/moPro$200/moBusiness$800/mo
Monitoring
Competitors tracked310Unlimited
Pricing-page monitoringβœ”βœ”βœ”
Changelog, careers, reviews, fundingβ€”βœ”βœ”
Check frequencyWeeklyDailyDaily
Before/after change receiptsβœ”βœ”βœ”
The so-what
AI so-what synthesisβœ”βœ”βœ”
Sourced recommended actionsβœ”βœ”βœ”
Positioning-aware recommendationsβ€”βœ”βœ”
Battlecard exportβ€”β€”βœ”
Delivery
In-app inboxβœ”βœ”βœ”
Slack & Teams digestβ€”βœ”βœ”
Living messaging workspace (v2)β€”β€”βœ”
Team & support
Internal viewersUnlimitedUnlimitedUnlimited
SupportCommunityEmailPriority + onboarding
FAQ

The questions everyone asks.

Q. Do you charge per seat?

Never. Every plan includes unlimited internal viewers β€” invite your whole GTM team, sales, and execs at no extra cost. You pay by how many competitors you watch, not how many people read the brief.

Q. What counts as a β€œcompetitor”?

One company you track. We automatically watch several of their pages (pricing, changelog, careers, reviews, funding) under that single competitor β€” no per-page or per-source charges.

Q. How is this different from Crayon or the new AI competitor feeds?

The others hand you a feed of changes. We hand you a decision β€” every item ends in a sourced, recommended move. And nothing is unsourced: every claim cites the exact change that triggered it.

Q. Can I cancel anytime?

Yes β€” self-serve, one click, no β€œtalk to your account manager.” Downgrade to Free or cancel whenever you like.

Q. Is there really a free tier?

Yes. Track up to 3 competitors and get a weekly so-what brief, free forever. No credit card to start.

Q. How long does setup take?

An afternoon β€” usually minutes. Paste a competitor URL and we auto-discover their pages. Your first brief lands within a day.

Get your first so-what by tomorrow.

Free for 3 competitors. No credit card. No sales call.